Privacy Policy
Best Choice Marketing Solutions recognizes the importance of protecting
the privacy of all information provided by users of our web sites,
subscribers to our services, registrants for our events, and all other
customers of our products and services. We created this policy with a
fundamental respect for our customers' right to privacy and to guide our
relationships with our customers. This Privacy Statement discloses the
privacy practices for all products and services owned by Best Choice
Marketing Solutions.
Information Collection and Use
Best Choice Marketing Solutions collects information from our website
users, subscribers and other customers. In this section of our Privacy
Statement, we describe the type of information we collect and how we use
it to provide better services to our customers.
Registration and Ordering
Using our website and signing up for certain selected services (such as
personal business lists), users must first register. During
registration, users are required to give their contact information (such
as name, e-mail address, mailing address and phone number). For internal
purposes, we use this information to communicate with users and provide
requested services, and, for our website visitors, to provide a more
personalized experience on our sites. We also may collect demographic
information. We use aggregate demographic information about our audience
to improve our service, for marketing purposes and/or industry reporting
purposes.
Many of our products and services are free to subscribers who meet
certain demographic criteria. Independent auditors may need to certify
the eligibility of these subscribers. In order to do that, we may
collect unique identifiers (such as mother's maiden name) that we
disclose to the auditors strictly for industry reporting and audit
verification purposes.
For our services that require payment (Business Subscriptions), we also
collect credit card information (such as account name, number and
expiration date), which is used for our or our agent's billing purposes
only, and is not otherwise shared.
Surveys and Contests
From time to time we invite web site users and other customers to provide
information via surveys or contests. Participation in these surveys or
contests is completely voluntary and the website user or other customer
therefore has a choice whether to disclose requested contact information
(such as name and mailing address) and demographic information (such as
zip code or job title). In addition to the other uses set forth in this
policy, contact information collected in connection with surveys and
contests is used to notify the winners and award prizes and to monitor
or improve the use of, and satisfaction with the website or other Best
Choice Marketing Solutions product or service. Subject to the given
customer's preferences (as described in the "Permission" section below),
such information also may be shared with third party sponsors of such
surveys or contests.
Tell-A-Friend
If customers elect to use our referral service for informing a friend
about our sites and services, we may ask them for the friend's name,
interests and e-mail address. Best Choice Marketing Solutions will store
and use this information to send the friend an invitation. This
information may also be used to provide information about our company
and related products and services. The friend may contact us as
specified in the tell-a-friend message to request that no further
communications be sent.
Communications with Us
We have features where our customers can submit information to us (such
as our feedback forms). Where such submissions include requests for
service, support or information, we may forward them to our agents, as
needed, to best respond to the specific request. In addition, we may
retain e-mails and other information sent to us for our internal
administrative purposes, and to help us to serve customers better.
Please note that letters to the editor and similar submissions may be
made public, unless they refer to current registered businesses, in
which case information is not disclosed.
Communications from Us: Service Updates, Special Offers
Best Choice Marketing Solutions will never send email notifications to
users unless they specifically request so.
Automatic Data Collection
Best Choice Marketing Solutions has features that automatically collect
information from customers, to deliver content specific to customers'
interests and to honor their preferences. This information assists us in
creating products and services that will serve the needs of our
customers.
For example, we use "cookies," a piece of data stored on the user's hard
drive containing information about the user. Cookies benefit the user by
requiring login only once, thereby saving time while on our web site. If
users reject the cookies, they may be limited in the use of some areas
of our web site. For example, the user may not be able to participate in
sweepstakes, contests or drawings.
For our internal purposes, we gather date, time, browser type, navigation
history and IP address of all visitors to our web sites. This
information does not contain anything that can identify users
personally. We use this information for our internal security audit log,
trend analysis and system administration, and to gather broad
demographic information about our user base for aggregate use.
We may combine demographic information supplied by a customer at
registration with web site usage data to provide general profiles, in
aggregate non-personally identifiable form, about our customers and
their preferences in the content of the site and advertising. We may
share this composite information with our advertisers and business
affiliates to help them better understand our services.
Other than as set forth above, we do not share personally identifiable
information with other companies, apart from those acting as our agents
in providing our product(s)/service(s), and which agree to use it only
for that purpose and to keep the information secure and confidential.
Also, our parent, subsidiary and affiliate companies, entities into
which our company may be merged, or entities to which any of our assets,
products, sites or operations may be transferred, will be able to use
personal information. We will also disclose information we maintain when
required to do so by law, for example, in response to a court order or a
subpoena or other legal obligation, in response to a law enforcement
agency's request, or in special cases when we have reason to believe
that disclosing this information is necessary to identify, contact or
bring legal action against someone who may be causing injury to or
interference with (either intentionally or unintentionally) our rights
or property. Users should also be aware that courts of equity, such as
U.S. Bankruptcy Courts, might have the authority under certain
circumstances to permit personal information to be shared or transferred
to third parties without permission.
We may share aggregate information, which is not personally identifiable,
with others. This information may include usage and demographic data,
but it will not include personal information.
Permission
Our customers are given the opportunity to choose whether to receive
information from our affiliates and us not directly related to the
product or service for which they registered (or which they otherwise
agreed to receive). Customers also have the opportunity to choose
whether to have personal information shared with third parties for
marketing purposes.
Please note that we will endeavor to implement your permission requests
within a reasonable time, although for a time you may continue to
receive mailings, etc., transmitted based on information released prior
to the implementation of your request. In addition, please note that
even after such request is implemented, your page will continue to
update information directly related to the service for which you
registered (or which you otherwise agreed to receive), so you always are
kept updated.
Security
We use reasonable precautions to protect our customers' personal
information and to store it securely. Sensitive information that is
transmitted to us online (such as credit card number, only applies to
Businesses) is encrypted and is transmitted to us securely. In addition,
access to all of our customers' information, not just the sensitive
information mentioned above, is restricted. Finally, the servers on
which we store personally identifiable information are kept in a secure
environment.
Links
Best Choice Marketing Solutions may contain links to other sites. Best
Choice Marketing Solutions is not responsible for the privacy practices
or content of such other sites. We encourage our users to be aware when
they leave our site and to read the privacy statements of each web site
to which we may link that may collect personally identifiable
information.
Children
Best Choice Marketing Solutions websites are not directed at individuals
under thirteen years of age, and Best Choice Marketing Solutions does
not intend to collect any personally-identifiable information from such
individuals.
Notification and Changes
If we change our Privacy Statement, we will post those changes on this
page so our users are aware of what information we collect, how we use
it and under which circumstances, if any, we disclose it. Users should
check this policy frequently to keep abreast of any changes.